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Responsible packaging for a responsible future

We Make. We Supply. We Deliver

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Responsible packaging for a responsible future

We Make. We Supply. We Deliver

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HONEST™ Logo

The honest truth about your daily cup.

honest isn’t about perfect solutions it’s about helping people make better choices.

HONEST™ Logo

The honest truth about your daily cup.

Honest isn’t about perfect solutions it’s about helping people make better choices.

 
TRUE • SIMPLE • RESPONSIBLE

 

"Made responsibly. Dispose responsibly."
Our Aqueous-coated range is designed to work within existing waste streams.

 
Our Principles

True

Clarity over claims

HONEST provides factual, balanced information about materials and disposal.


We don’t label products as “plastic-free” when they aren’t, and we don’t promise outcomes that depend on infrastructure outside our control.

Simple

Free from complexity

HONEST avoids complicated messaging and technical jargon.

Clear instructions, simple explanations, and practical guidance help people make the right decision — whether they’re a consumer, café, or supplier.

Responsible

Works in existing waste streams

HONEST products are designed with UK waste infrastructure in mind, focusing on what can realistically be recycled or managed today.

Responsibility is about choosing better materials and supporting correct disposal.

 HONEST isn’t about perfect solutions.
it’s about giving people the right information to make better choices.
 

Honest isn't about perfect solutions.

It's about giving people the right information
to make better choices.

Learning Hub

Practical guidance for your cup.

The Aqueous
Difference.

Aqueous coating uses less polymer than traditional PE and PLA linings, and is applied differently to the paper surface.

Lower Polymer Use

A reduced polymer content compared with traditional cup linings.

Integrated Coating

A coating approach rather than a separate plastic lining.

Understanding
Material Claims.

Some material claims can be difficult to interpret. Aqueous coatings still contain polymer, so the detail matters.

Polymer Content

Aqueous is lower in polymer, but not polymer-free.

Clear Labelling

The aim is to explain the material plainly.

Paper Cup
Disposal.

The disposal route matters. Cups need the right collection, recycling or composting route to achieve the best available outcome.

Correct Stream

The right bin or collection route makes the difference.

Real Infrastructure

Disposal depends on facilities available locally.

PE, PLA & Aqueous
All Have a Role.

Different linings work in different ways. The right choice depends on product performance, collection routes and disposal infrastructure.

Different Routes

Each material has different disposal considerations.

Better Decisions

Clear information helps match the cup to the right setting.

 Honest information. Real-world disposaL.

HONEST cups are designed to reduce unnecessary plastic and improve end-of-life outcomes — but we believe it’s just as important to be clear about what is and isn’t possible today.
 Honest information. Real-world disposaL.

HONEST cups are designed to reduce unnecessary plastic and improve end-of-life outcomes — but we believe it’s just as important to be clear about what is and isn’t possible today.
FAQs

Frequently Asked Questions

What Is An Aqueous Coating?

An aqueous coating is a water-based emulsion applied to the inside of a paper cup to make it waterproof.

What Does An Aqueous Coated Cup Mean Then?

Cups Lined with this material do not use PE or PLA plastic linings. They can be recyclable as a material. And can be home or industrially compostable in the right conditions.

Is there a Plastic-free Disposable Cup?

There is currently no disposable cup that is completely plastic-free. Any cup designed to hold hot liquid needs a barrier of some kind.

Can An Honest Cup Go In Paper Recycling?

As a material – yes. In normal mixed paper recycling - usually no.
All paper cups should not be placed in standard paper or mixed recycling bins. Putting cups in these bins often means they will not be recycled.

Is an Honest Cup Compostable?

Our aqueous coating is designed for well-maintained home compost heaps. You can find out more about home compost here How to Set Up Home Composting.

Do You Have Some Useful Links On Where And How I Can Recycle My Cup?

Yes. Here are 2 useful links for you.
Find your local council to find out more about what you can recycle - Find Your Local Council.
Find your closest recycling facility Recycling Locator.

How Do I Dispose Of My Cup?

You can dispose of your cup in 3 easy steps!
Step 01: Empty the Cup. Make sure the cup is empty. No need to wash

Step 02: Check Waste Stream availability.
Route A: If your site has a dedicated paper cup recycling bin or works with a specialist cup recycling scheme. Place the cup in the cup recycling bin. These schemes are designed to correctly process paper cups, including aqueous-coated cups. Find your closest recycling point here Cup Recycling Scheme.

Route B: The site has a food waste / composting collection bin in place, place the cup in the composting stream. Our aqueous coating can also be home composted where facilities allow

Step 03: No Cup recycling available? If no specialist cup recycling or composting is available, use general waste. This is the correct choice white out to avoid contaminating other recycling streams. Or take the cup home and put into the recycling, compost or general bin.

Ready to be HONEST with your cups?

Join the packaging revolution. Enhance your brand's sustainability credentials, and reduce operational waste with Honest cups.